Book demo
Start trial
Book demo
Start trial

Content Specialist - Marketing


LEAPWORK is transforming work on a global scale. We are democratizing automation through our next generation visual language that everyone understands. Now non-technical people can easily train software robots to handle repetitive and mundane tasks. It matters because it impacts us all, from increasing our productivity to our job satisfaction. LEAPWORK robots are used by Global2000 companies in test automation, RPA, and systems monitoring across the world and in all industries, from banks and insurance companies to life science, government, and aerospace.

As we're experiencing rapid growth, we are looking for a Content Specialist who will have a vital role in producing marketing assets to support demand generation, lead conversion, and sales enablement. The role will be an integral part of our Marketing Team, and you will refer directly to our Head of Marketing.

Why is this job for you?

Your primary responsibilities will be to attract more visitors and followers to our digital channels, produce content that can convert visitors to leads, and to equip Sales and influencers with relevant materials.

Everyday tasks include:

  • Production of content to support our inbound marketing efforts, including blog posts, landing pages, emails, and social posts. 
  • Identifying content creation opportunities and develop strategies for individual campaigns and content assets. 
  • Working closely with Marketing, Sales, and Customer Success to help turning complex, high-tech ideas into concise and engaging communications in accordance with our tone of voice. 
  • Ensuring that content is consistent and compelling.

Who are you?

You're a skilled writer with a commercial mindset and strong sense of what makes content convert visitors to customers. What gets you out of bed in the morning is an ambition of delivering strong business results in a global, fast-paced environment. Professional requirements include:

  • Excellent, native - or close to native - written and verbal English skills
  • You have experience with enterprise-grade copy-writing for B2B customer journeys, ideally from the worlds of software or tech.
  • You have experience with inbound marketing, especially content marketing.
  • You can own and drive content projects from A to Z to make sure that assets are produced and distributed.
  • You have an excellent eye for copy-editing and spotting any inconsistencies in style and tone across marketing content. 

Furthermore, it would be great, but not required, if you:

  • Are experienced with purpose-driven marketing design from an agency
  • Know how to work with HubSpot COS - or another marketing/CMS platform.

What's most important is that you can present a portfolio that proves your ability to turn ideas into effective communications. 

As part of the LEAPWORK team, you'll be part of an exciting journey of a company offering a unique product with unlimited potential. As such, this job comes with plenty opportunities for you to grow personally and professionally. We offer competitive salary and benefits according to qualifications.

To apply, please submit your CV, cover letter, and portfolio to If you have any questions, please don't hesitate to contact Head of Marketing, Mette Nielsen at +45 2927 6763.

We're looking to fill this position as soon as possible, and we will be inviting relevant candidates for interviews on an ongoing basis.

Why work for LEAPWORK?

LEAPWORK is currently disrupting the billion-dollar markets of test automation and robotic process automation (RPA) based on the simple vision that professionals in any role, at any business level should be able to automate boring, low-value tasks for higher job satisfaction and to work better together.

  • This is a chance for you to grow with a company that's challenging the status quo of business automation, radically changing how people work. 
  • The LEAPWORK team is made up of truly dedicated professionals, and you'll be working with some of the brightest minds in their respective fields.
  • We offer competitive salary and benefits according to qualifications.