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Digital Marketing Manager


LEAPWORK is transforming work on a global scale. We are democratizing automation through our next generation visual language that everyone understands. Now non-technical people can easily train software robots to handle repetitive and mundane tasks. It matters because it impacts us all, from increasing our productivity to our job satisfaction. LEAPWORK robots are used by Global2000 companies in test automation, RPA, and systems monitoring across the world and in all industries, from banks and insurance companies to life science, government, and aerospace.

As we're experiencing rapid growth, we are looking for an Digital Marketing Manager who will play a vital role in executing data-driven marketing initiatives and campaigns to support demand generation, lead conversion, and sales enablement. The role will be an integral part of our Marketing Team, and you will refer directly to our Head of Marketing.

Why is this job for you?

Your primary responsibilities will be to make sure that our content and marketing assets are distributed across channels to drive more traffic and to convert visitors to leads.

Everyday tasks include:

  • Demand and lead generation in the channels assigned to you, incl. email, social media, and paid advertising 
  • Engaging influencers and communities relevant for our target audiences and ensuring growth in the number of back-links to our website
  • Working closely with Sales to build a successful, sustainable pipeline
  • Optimizing marketing automation and lead nurturing processes
  • Creating monthly reports of activities, performance, and recommendations
  • Conducting customer, competitor, and product research

Who are you?

You're a skilled marketeer who can take ownership of projects and do your part to make sure they are executed. What gets you out of bed in the morning is an ambition of delivering strong business results in a global, fast-paced environment. Professional requirements include:

  • Extensive experience with inbound marketing and lead generation
  • Experience with enterprise B2B customer journeys, ideally from the worlds of software or tech
  • Strong project management skills

Furthermore, it would be great, but not required, if you:

  • Have hands-on experience with HTML/CSS
  • Are experienced with purpose-driven marketing design from an agency
  • Know how to work with HubSpot COS - or another marketing/CMS platform

As part of the LEAPWORK team, you'll be part of an exciting journey of a company offering a unique product with unlimited potential. As such, this job comes with plenty opportunities for you to grow personally and professionally. We offer competitive salary and benefits according to qualifications.

To apply, please submit your CV, cover letter, and portfolio to If you have any questions, please don't hesitate to contact Head of Marketing, Mette Nielsen at +45 2927 6763.

We're looking to fill this position as soon as possible, and we will be inviting relevant candidates for interviews on an ongoing basis.

Why work for LEAPWORK?

LEAPWORK is currently disrupting the billion-dollar markets of test automation and robotic process automation (RPA) based on the simple vision that professionals in any role, at any business level should be able to automate boring, low-value tasks for higher job satisfaction and to work better together.

  • This is a chance for you to grow with a company that's challenging the status quo of business automation, radically changing how people work. 
  • The LEAPWORK team is made up of truly dedicated professionals, and you'll be working with some of the brightest minds in their respective fields.
  • We offer competitive salary and benefits according to qualifications.