What You Need to Know About Web Page Automation

Owen Savage

Automation Expert

Making good websites and web applications is crucial to revenue generation in a world where customer interaction is increasingly happening online. A key piece of the puzzle for doing so is automating web pages, but what exactly does that involve? 

This short article will provide you with an overall impression of web page automation. 

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What is a web page?
Web automation
What is web page automation?
Testing a web page

What is a web page? 

What fundamentally is a web page?

Essentially, it’s a simple document that’s displayable by a browser. These documents are written in HTML language, and have different types of resources embedded within them like style information (how a page looks and feels). 

Web automation 

Automating a web page falls within the larger remit of web automation – performing actions on a web browser to achieve speed and efficiency. It’s used across industries, and it allows you to automate monotonous, time-consuming tasks on web browsers. 

The diagram below shows some of the things that can be automated with web automation. 


Examples of web automation


If you want to know about how to test website functionality, we’ve written a blog post on website functionality testing

What is web page automation?

As discussed, a web page is a document displayable by a web browser. Web page automation specifically involves automating tasks that would be carried out on specific web pages. It’s done by mimicking how you would interact with a website. Things you can automate on a web page include: 

  • Extracting data from the page
  • Navigating through it 
  • Inputting actions like keystrokes and clicks 
  • Opening, closing and navigating through different pages on the browser 

Web page automation is done by launching the browser and then deploying automation tools on the page, and it’s done either manually or through the use of a record – a recorder allows you to record actions on a web page by automatically adding the equivalent command in a script. 

Testing a web page 

As well as automating a web page, you can perform automated testing to check that your web page is functioning as it should. This is either done by writing scripts to automate the testing process or through the use of a codeless test automation tool, like Leapwork’s. 

However, writing an automation script via code, vs using an automation solution that doesn’t rely on coding skills have a vastly different workload. 

Code-based solutions like Selenium, while incredibly powerful, require significant upskilling to learn how to use. And the maintenance needed to ensure the tests are functioning properly often outweighs the benefit of coding tests in the first place. 

Codeless automation, on the other hand, doesn’t require the same level of upskilling or maintenance.Leapwork-Web-Automation-test-v3@3x

Leapwork’s visual tool lets you automate testing by using building blocks to navigate through tests. 

To learn more about the benefits of easy-to-use codeless test automation for web applications, check out our checklist on how to test website functionality. 

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