Best Practices: Measuring the Business Value of Test Automation

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Recording from February 8 2022
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Duration: 1h

Discover the true impact of test automation on your business. 

In this webinar, you'll learn why it's crucial to uncover the business value of test automation at the start of your tool evaluation and implementation.

We'll explore the reasons for investing in test automation, navigating challenges, defining your desired state, and quantifying success metrics. By attending, you'll be equipped to make informed decisions, optimize your investment, and drive efficiency in your testing practices.

Key topics covered:

  • Importance of Business Value: Explore the significance of understanding and demonstrating the business value of test automation from the start of your evaluation.
  • Challenges and Implications: Learn how manual testing challenges impact the QA team and the broader business. Discover ways to alleviate these challenges through automation.
  • Desired State and Outcomes: Understand what success looks like and how to achieve desired outcomes, including higher release frequency and improved overall product quality.
  • Quantifying Value: Discover how to align desired outcomes with measurable metrics, showcasing the impact of test automation on productivity, quality, and more.
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Kristian Bjorn
Kristian Bjorn
Head of Business Value Consulting


Sune Engsig
Chief Evangelist