How to Explain Codeless Test Automation’s Benefits to ROI

Kristian Bjørn

How can you get into the detail of exactly how codeless test automation leads to improved return on investment (ROI)? It’s all well and good stating that a codeless approach to test automation will improve ROI, but you’re going to need to demonstrate exactly why that is the case. 

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The benefits of test automation 

The problem with scripted automation 

A codeless approach in QA 

The benefits of test automation 

The benefits of going from a manual approach to automation are obvious. You can drive efficiencies and improve productivity by augmenting manual testers with robotic processes that take over the repetitive, mundane tasks. That means employee hours – employee hours that have a quantifiable value – will be reduced. 

Read more: What is the Difference Between Manual and Automation Testing?

Through automation, companies can deliver higher quality software. That’s because the scope of their QA efforts are broadened and more bugs are caught before they slip into production. When bugs do get into production, they impose a loss of productivity. 


Here are a few reasons why that is: 

  • developers are needed in order to hot fix
  • QA testers are needed to perform validation tasks
  • the service desk that receives and triages the incident tickets
  • management having to get involved in escalations
  • the end-users that can't perform their tasks because their system is impacted
  • the customers/partners that can't place orders

Read more: How to Calculate the ROI of Test Automation

All of the above factors lead to a quantifiable loss. But what else can automation help companies do? 

One thing is the reduction of delays to the software development cycle due to testing with the resulting ability to move faster. In turn, this has three possible effects: 

  • Satisfied end-users who will work more efficiently with constantly surfacing new capabilities 
  • Happier customers that benefit from the innovation 
  • Differentiating your product from software that isn’t moving as fast 

The problem with scripted automation 

When we get down to it, automation is about creating scripts that will interact with your application. It’s a stack of code that has the objective of interacting with another stack of code (your application). 

When the code of your application changes, it becomes very likely that your test-scripts will also need to change. Therefore, if you don’t maintain your test scripts, they will quickly become useless. 

With a code-based testing strategy, developing scripts requires significant effort. Not only does it involve coding skills, but coding simply takes time to get right. 

A codeless approach in QA

When you instead take a codeless approach to developing scripts, it’s no longer so complex – it allows more people to build and it’s faster to produce high-quality scripts. You are navigating a user-interface rather than parsing code. 

Maintenance is also far easier with this method: when a script requires maintenance after breaking, you would usually have to maintain your stack of test-code by parsing through huge amounts of code. Even for those users who are comfortable with code (typically the developers), this adds a significant burden to them. 

Read more: Why No-Code Test Automation Has the Best ROI

On the other hand, with a codeless language, the maintenance burden is lifted because you no longer need to sift through endless lines of code. Neither do you need to understand code, the codeless language will guide you to exactly where you need to be to maintain a script. 

Below is an example of an automated flow using Leapwork's visual approach. 

Automatic QA test flow

Moreover, the burden of script maintenance can then be shared because, without the need for coding skills, a much broader group of your team are able to engage. 

In conclusion, if you are going to be able to explain codeless test automation’s benefits to ROI, you are going to need to know about the following factors: 




If you’re just getting started with test automation or looking for new methods or tools to improve your existing efforts, consider watching our webinar on no-code test automation.

In this webinar, you'll learn about the challenges business overcome by implementing a new, and smarter approach to testing that requires fewer technical resources than traditional tools. 

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